Urban Casual Consulting Services

Are you looking for Social Media Management or insight into your small business social media needs and would like to book a consultation regarding guidance, strategy, and implementation? We have over 10+ years experience and would love to brainstorm with you!

Maybe you need a website, a website sprucing up, or a completely new look? We do that too! We can even do e-commerce sites for those looking to sell things online.

Call today at (403) 481 - 5624 or email samijoe@urbancasual.ca to get started!

Located in Cochrane, Alberta and serving Calgary, Airdrie, Canmore, and Banff.


What does Social Media Management Entail?

  • Create custom memes

  • Design unique branded images

  • Write engaging content

  • Monitor comments, messages, and engagement

  • Reach out to other users to comment, like, and follow for growth

  • Garner engagement through outreach and legwork for awareness

  • Manage online customer service and reputation management



We don’t have social media packages.

We don’t have a bronze, silver, or gold package to choose from.

Instead, we have a customizable menu that allows us to develop personalized plans on an individual bases for each new client – Social Media Management plans that are unique to your company, targeted for your audience, and built around your business goals and budget.

For more information about how social media can grow your business and how Jumping Elephant can help, please contact us to book a free consultation.


Social Media & Website Audit


How are you supposed to know where you are going if you do not know where you are? Social media audits, and website audits, are the first step in making bigger and better changes for your business. They are the first thing we do for our big digital marketing strategy, and also something we offer as a stand-alone service. It is affordable and packs a huge punch for small business owners.

We don’t take any shortcuts when it comes to looking at your profiles. While some audits are based simply on a program that spits out a spreadsheet, our strategists (real people) dive deep into each platform and look at it through the eyes of a customer. We offer recommendations and give you a list of actionable items to improve your platforms and website. We THEN plug some info into a few of our favourite tools too get information that cannot be seen by the human eye, but that is likely affecting your marketing success.

Learn More

Buy Now: $350

Social Media & Website Audit

$350 per company

Sometimes you get all set up and ready to go but nothing seems to be happening. You post and you engage and you are doing alright, but not quite as well as you’d like. You know something is a little off about your pages or that there is some room for improvement to hit that perfect profile status.

Our social media audit dives into what you are currently doing and honestly critiques what is working for you, what isn’t, and where the missed opportunities lie.

Outline of current and recommended social media marketing initiatives.

Includes:

  • Current market snapshot

  • Strategic focus/goals

  • Audit of current social platforms

  • Promotional tactics

  • Facebook advertising tips

  • Website overview and audit


Don’t feel bad if you only do 1 post a week (or even month) on social media. You have an entire company to run! Things pile up and social media often gets pushed to the back. Heck! We even suffer from being ‘shoemarker’s whose kids have no shoes’. Second to bookkeeping, social media is one of the first things to be contracted out as a business grows. It makes more sense to spend time doing what you love to grow your business, and have the lead generation working in the background (with a little support from you). Heck, it makes more sense to enjoy the fruits of your labour on a well-deserved vacation and STILL have your marketing working for you.

Social media management includes: Custom image creation, meme development, sales and engaging content writing, scheduling of posts, community management (online customer service), page monitoring, and outreach for page growth and engagement.

Social media management is one of the biggest slices in the digital marketing pizza (yummm…. pizza) and is also one of the easiest to offload. But because there are so many pop up ‘social media managers’ (aka: people who lost their jobs, stay at home moms, and other people without the experience or education in advertising) you really have to be careful who you hire. The cheapest option may not always be the best value (and wont pay off with ROI in the end).


Social Media Page Set Up

Don’t have your marketing platforms set up yet? No worries! We recommend the digital marketing strategy to get started, and then Jumping Elephant will set-up, integrate, and implement your accounts on all the ideal platforms for you.

Platforms include:

  • Facebook

  • Twitter

  • Instagram

  • LinkedIn

  • YouTube

  • Google +

  • Any new and upcoming platforms that have yet to be discovered and will change business marketing as we know it.

Buy Now: $250/platform


 

Blogging

If someone comes up to us and says “I am doing nothing for my marketing, where should I start?” our immediate answer is blogging. Blogging for business is the easiest, cheapest, and fastest way to boost your site on google. But blogging isn’t just about telling stories, there is a method to the madness if you want it to be effective. The formatting matters, and how often you say certain keywords (and no, keyword stuffing is no longer allowed), and how the images are uploaded, etc. And that is just for Google. You also need to write for the audience because if they are not happy, they will leave, and then Google will not be happy. And then there needs to be a feature image created custom for each blog that then attaches when being shared, and that image needs it’s own alt tags!

If none of that made sense, or it did and you just verbally said “uhg… too much work” out loud in your office… That’s ok! Blogs are our favourite things to write. Whether you just want two a month, or one every day of the year, we can write them for you. And we will write them in a way that Google loves (SEO friendly blogs – always), and your customers and potential clients love as well! Let your site be a source of information and build trust and credibility as an expert in the industry, and let us do all the heavy lifting

Note: For technical blogs and blogs specific to your company (information not available through search), point form notes will need to be provided by you.

Learn More

Buy Now: $150/blog

Sound familiar? Feel stressed out reading that? Sheesh! So do we! But thankfully we love blogging. And if you don’t, that’s ok. But don’t let your website rankings fall behind because you don’t have the time or energy to blog. Blogs can be extremely time consuming, especially if you don’t do them often. The creative brainstorming, the headline testing, the SEO keyword searching, the feature image creation, the sharing on social channels… and that doesn’t even include writing the darn thing!

How often do you need to blog for business?

1. at least every month

2. recommended every 2 weeks

3. ideally every week

 

Why do you need to blog for business?

– SEO Marketing: Attract an audience, because you want all the right people to be able to find you.

– More Keywords: All of the opportunity to get found on google, with none of the web content re-writing

– Be an Expert: Establish authority in your industry by offering information and insight

– Build Trust: Build trust with people with fun and informative blogs that don’t sell, sell, sell (all the time)

– Offer Value: Add value for people coming to your website

– Engage: Build rapport with your audience through comments

– Sell yourself: Promote in a non-pushy, non-threatening way. Tell your story, sell your products, inform potential customers.

– Make Money!!!!!

 

What’s included in ‘Blogging’:

*Each blog will be between 600-800 words long, depending on need.

*Each blog will be heavily researched for both content and best keywords (for that SEO thing you keep hearing about).

*Each blog will be properly formatted with headlines, subheadlines, content paragraphs, bullet points, and anything else needed to engage your readers (because blog readers are not here to read an essay, so you have to break it up).

*Each blog will also come with a custom branded feature image with the blog title and your logo (this is so that when the link is shared on social media it comes with a fancy image that is also engaging in and of itself).

*Each blog will include a 2 sentence content piece to pair with your link when sharing on social media.

**Bonus: If you buy 4 or more blogs, we will even upload and schedule the blog on your website for you!

(limited to WordPress sites)

**Bonus: If you sign up for ongoing blogs every month we will share them on your social channels for you as well!

 


Social Media Coaching / Consulting in Calgary

You started your own business, you grew it into a career, and you want to be able to manage your social media on your own. We salute you fellow entrepreneur. It is SO rewarding to have everything under your umbrella and managing it how you feel is best. The tricky part is being an expert in what you do, as well as being an expert in what we do (social media). So… instead of sitting there fumbling around or watching 200 youtube tutorials on each step in the social media management process, let’s just sit down for a couple hours. Sarah will instill all of her knowledge into you, show you walkthroughs of all of our favourite platforms, and answer just about any marketing question you may have.

And remember… when you are ready to hand it over because you are just too darn successful and busy to do it yourself… think of us 

 

Learn More

Buy Now: $175/hr

 

 Web Design & Development

[insert content about how everyone needs a website because it is the 21st century, even though everyone already knows that and it is on every web design website on the internet]

Jumping Elephant designs and develops 100% unique and customized wordpress websites for small to medium sized businesses. We understand that some businesses need only a basic brochure site, while others are looking for multi-dimensional online shopping center’s – so we do both.

  • WordPress theme customization

  • Web development (custom feature coding)

  • Shopping carts (woo commerce)

  • Photo galleries (per image and project)

  • Contact forms (connected to CRM)

  • Plugin installation (Yoast, instagram gallery, etc)

Learn More

Contact us for a quote


Content Writing


Content writing is such a broad term. It means any writing of content – any content. It can also be called ‘copywriting’, which is a term used in most marketing agencies. Sarah is a ‘copywriter’ by trade, which means that she writes content for marketing and advertising pieces. Our team of content creators are varied with skills and knowledge in a ‘schwack’ of industries. To be a content writer for an agency, one must truly be a jack of all trades when it comes to interesting and useless facts about pretty much any topic. To avoid the ‘jack of all trades, master at none’ stigma, we actually hire writers with specific backgrounds for specific clients, so that their knowledge extends beyond ‘interesting’ and ‘useless’.

Jumping Elephant copywriters provide unique content writing to match the appropriate voice of your brand on all platforms, satisfying all of your written needs.

Including, but certainly not limited to:

  • Website content writing

  • Newsletters

  • E-mail marketing (drip emails)

  • Landing page content

  • Pop-up content

Learn More

Contact us for a quote


1) You have no idea where to start when it comes to social media marketing.

i. “Which platforms should I be on?”
ii. “What sort of things should I post?”
iii. “How do I reach out to people?”
iv. “Is social media even appropriate for my business?”

2) You’re looking for better ways to promote your business. You’ve been working at it and aren’t getting the results you hoped for.

i. Am I posting the wrong content?
ii. Am I talking to the wrong target?
iii. How do I reach more people?

3) Business is great but you lack the time to manage your social media platforms yourself.

i. Can someone else manage this for me and still sound like me?
ii. Is it possible to get leads without having to be on social media constantly?
iii. Do all business owners have this much on their plate?

 


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